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Manchester Credit Union, Monevo and Incuto: A Partnership for Affordable Credit

Manchester Credit Union partnered with Monevo and Incuto to expand its reach and offer affordable credit solutions to a wider audience. The partnership helped the credit union to fill the gap in the market by increasing its visibility in the online/digital consumer credit market. This case study highlights the success of the partnership and how it is helping to make affordable credit more accessible to all.

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Kyra RichardsPosted: January 24, 2024

Manchester Credit Union have partnered with Monevo and Incuto to reach a new audience of potential members. This is to help ensure the supply of affordable credit to the market, particularly in the current environment, ensuring everyone has access to affordable and responsible credit solutions. This partnership aims to fill the gap in the market by increasing the visibility of  Manchester Credit Union in the online/digital consumer credit market. 

MCU has previously tried to move into this space with another partnership, but after facing challenges with identifying the right consumers and being quickly able to update their policy rules, the project did not gather pace. When Incuto partnered with Monevo, Manchester Credit Union was keen to join the project. They have already seen great results as the partnership has helped them reach new members with different demographics to offer larger loans and gain broader recognition with the public. 

Monevo’s Partner Cloud empowers partners to manage and optimise performance in real time, making it easier for Manchester Credit Union to keep track of their progress and make adjustments as needed.

Incuto, a leading provider of digital solutions for the financial sector, played an essential role in the partnership; they have formed a relationship with Monevo and supported the integration and reporting, which has enabled Manchester Credit Union to join the project with little internal resources.

Mandy Wilcock, COO at Manchester Credit Union, said about the partnership, "Credit unions are sometimes referred to as 'Financial Services best kept secret', and we saw the partnership with Monevo as a great way to reach a new audience of potential members and help ensure the supply of affordable credit to the market. When we met with Dawn at the design stage, it was great for us; it felt like a project we were equally invested in; all parties really wanted to make this work.”

We’re committed to making this work. We want to ensure everyone can access affordable and responsible credit solutions, particularly in the current environment. Working with Monevo and Incuto is helping us do that.

"This project has been very close to my heart; ensuring consumers who are searching for credit online are aware of all of their options is key to us achieving our mission of improving access to credit for consumers. The team at Incuto and Mandy at MCU have been a pleasure to work alongside, and I know this relationship will continue to add value to the market," said Dawn Wood, UK Territory Director at Monevo.

Overall, the partnership between Manchester Credit Union, Monevo, and Incuto has been a great success. The credit union has reached a wider audience, diversified its loan book, and grown its business. At the same time, Monevo and Incuto have provided their clients with access to affordable credit solutions. The partners look forward to continuing their collaboration and working towards making affordable credit more accessible to all.

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Kyra Richards

Kyra has an extensive background in marketing, having worked in the industry for over 10 years. She has experience in film, as well as the tech, travel, and real estate sectors in both the US and UK. Kyra is responsible for overseeing Monevo's global brand, communications, and marketing efforts.

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